Pall Mall cigarettes are a brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina. Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company, in an attempt to cater to the upper class with the first "premium" cigarette. In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. Their new owners who used the premium brand to test out new innovations in cigarette design, with the "king-size" (now the standard size for cigarettes at 85mm), then a new way of stuffing the tobacco that was supposed to make the cigarettes easier on the throat. Pall Malls reached the height of their popularity in 1960 when they were the number one brand of cigarettes in America. The gambles in design had paid off and so the company introduced "longs" or 100mm cigarettes (again creating a standard, this time for long cigarettes).
